NEW PRISMA APP SOFTWARE

Social Sharing Is a Strong Way to Drive UA: Prisma added in Instagram and Facebook integrations to streamline sharing abilities for users, making it easy and accessible to post to social media and helping to increase the viral appeal of the app.

Prisma was smart to keep refining its app icon and name to help clarify its value proposition while drawing users in through search.

ASO Matters: Prospective users’ first impression about your app generally comes from the app store preview page.

Here’s what publishers should keep in mind. Prisma implemented a few key features and marketing tactics to generate buzz and simplify user interaction with the app. What Publishers Can Learn From Prisma’s Virality Prisma ’s Google Play launch resulted in a quick rise to the top of the Media and Video charts in key countries. Within three days of launch the app reached the top 10 for Media and Video apps in the Google Play Store for the US, UK, France, Germany, Russia, China, South Korea and Japan. With all the momentum behind Prisma’s iOS debut, its Google Play launch on July 24 resulted in an even faster rise to the top charts. The sponsored filters create a powerful revenue stream for the new company and are - at least for now - lightly branded in a way that doesn’t detract from the user experience, like more traditional advertising could potentially do Screenshot from Prisma, showing the original photo (left side) and sponsored filter #GettUrban (right side). “We thought it was a hip and cool app to quickly jump on and stand out in a crowded space.” “We saw how fast the app was blowing up, especially in Russia where we have a strong presence,” said Nahshon Davidai, Gett’s CMO, in an interview with DigiDay.

The first partners were Palmolive and ride-sharing app Gett, which made the strategic choice based on Prisma’s popularity in its home country, Russia. Prisma’s final photos come complete with a watermark in the bottom right, making it easy for users to identify and search for the app.Īnother thing they did well early on was to monetize early by selling sponsored filters. Prisma essentially serves as a companion app to popular photo-sharing apps like Instagram and Facebook, making word-of-mouth marketing from users sharing their own edited photos a prime way to support additional user acquisition. The first is its social promotion strategy.

Within two weeks of making these changes, Prisma entered the top 10 for Photo and Video apps on iPhone for the United States, United Kingdom, France, Germany, Russia, China, South Korea and Japan.Īfter making important ASO updates, the Russian-developed app topped the Photo and Video charts in the US, UK, France, Germany, Russia, China, South Korea and Japan.Īside from ASO, the app has made a few smart moves to propel itself up the charts. It changed its name from “ Prisma - art filters and photo effects” to the more ASO-friendly “ Prisma – Art Filters and Photo Effects for Images, Picture Editor for Instagram'.It changed its icon from a plain blue triangle to its current icon.when it made two important changes for app store optimization: The app launched on iOS in June 2016, but didn’t take off until the first week of July. Prisma doesn’t employ filters, per se, but instead “repaints” uploaded photographs using an algorithm trained in popular art styles. Rather than apply a filter overlay, the app actually leverages an algorithm to “repaint” the photo in the style of the selected artistic technique. Prisma applied this general idea, but trained its neural network on popular art styles, such as pop art, cubism and impressionism. The image on the left is an original photograph, while the one on the right has been processed through an algorithm.

NEW PRISMA APP SOFTWARE

This resulted in some developers creating software for consumers to create their own neural network-modified images. The use of neural networks for images most recently entered the public consciousness when Google shared its work in training AI to recognize and classify images. What’s helped Prisma stand out? The app uses convolutional neural networks - essentially a form of artificial intelligence (AI) that can be trained to apply selected styles to new photos.

Photo-editing app Prisma has also gone viral, climbing the top charts in several countries and accumulating over 20 million downloads to date worldwide for iOS and Google Play. While Pokémon GO has dominated the press as the latest craze in mobile, it hasn’t diminished growth for other apps.

New prisma app